Nature and Society

PROJECTS

Communicating the Pan-European Ecological Network

Phase I of this project provided information on the challenges and opportunities of the Pan-European Ecological Network (PEEN). Phase II aimed to contribute to one of the priorities in the Kyiv Action Plan for the establishment of the PEEN, i.e. the development of a plan to increase the involvement of stakeholders

Aims
The overall aim of the project was to create a communication strategy that will assist in the effective implementation of the PEEN.

Objectives
The objective of this project was to use the report from phase I of the project, on support for ecological networks, as a basis to identify and analyse challenges and opportunities for the development of PEEN. This analysis would be developed further by taking a special focus on the role of non-conservation stakeholders (transport sector, landowners, agricultural sector, regional and rural planners) in selected countries and on an international level. The analysis was used to develop the communication strategy in support of the implementation of PEEN.

Funders


This project was funded by the Netherlands Ministry of Agriculture, Nature and Food Quality (ANF).

Output
  • A report detailing the desk study of the consideration of PEEN in policy documents in selected countries and on an international level.
  • A review of phase I in conjunction with phase II was carried out in order to revise and update conclusions on challenges and opportunities.
  • An inventory of issues within countries where more effective communication could be used to face challenges of PEEN or make more use of opportunities for PEEN.
  • A draft communication strategy that was presented to the Committee of Experts and the PEBLDS Bureau including advice on target groups, messages, media and channels.

The final report 'Communicating the Pan-European Ecological Network: An analysis of the implementation and communication processes for ecological networks in Europe' was prepared via a series of interviews with stakeholders in six European countries: Greece, Norway, Estonia, UK, the Netherlands and Germany, and also stakeholders involved in European-level policymaking.