On Wednesday 25 January 2012 ECNC organized the second regional Biodiversity Marketplace in the Netherlands. It offered many different organizations and companies the opportunity to get acquainted with all kinds of practical situations in which biodiversity is mobilized for nutrition and health. The surprising benefits that biodiversity can yield for these everyday subjects were central to the Biodiversity Marketplace ‘Brabant: good health from natural wealth’.
Many diverse initiatives undertaken by businesses and organizations in the food supply chain and in the field of health and welfare were being presented at the marketplace, which resulted in 50 matches. The aim of the matches is to lead to agreements which result in benefits for nature and society in Brabant. Seven Brabant Green Deals were also signed. These deals involve cooperation between two or more organizations in Brabant, working together for better biodiversity, healthier food production or improved health for the people of Noord-Brabant.
Aim of the marketplace
The establishment and scaling-up of initiatives related to sustainably produced food and public health with biodiversity as both driver and beneficiary. ECNC aimed to achieve this by bringing together organizations that are orienting themselves in new markets and are open to innovation, and by offering those who have already taken the first steps an environment in which to establish their initiatives more firmly.
ECNC-European Centre for Nature Conservation organized the marketplace at the request of the Province of Noord-Brabant and the Noord-Brabant Task Force on Biodiversity.
The marketplace was financially supported by the Province of Noord-Brabant and the European Commission LIFE+ programme.