Destinations join up with the QualityDestination programme
The QualityDestination programme was launched by the ECNC Group in 2013 to support and improve sustainable tourism at the destination level by providing local authorities with the right tools and expertise. (For more information, see here or the QualityDestination website.)
In an effort to continuously improve the QualityDestination methodology and ensure its applicability to and benefits for the destinations, partnerships have been developed with destinations in order to both support them and to get feedback on the instrument itself. Since the beginning of 2015, a number of international destinations have become members of the QualityDestination programme. These are: Posadas municipality in Spain; Fethiye municipality, Boztepe municipality, and Kulakkaya and Kümbet in Turkey; the National Landscape Drentsche Aa and the province of Fryslân in the Netherlands; and most recently the municipality of Loon op Zand in the Netherlands.
These destinations have all made the commitment to work together with ECNC Group on the further development, improvement and promotion of the QualiltyDestination programme and, by doing so, on the improvement of their own sustainability performance with respect to tourism. They have become members of the QualityDestination programme – but this does not mean they are QualityDestinations yet! As members they will receive support from the ECNC Group in improving their performance, training staff in sustainability issues and monitoring, and they are promoted as the front runners for sustainable tourism. In order to receive the QualityDestination award, they must first successfully go through an assessment process. It is up to each destination to decide if and when it is ready to take this step.
The ECNC Group is still looking for destinations that want to improve their performance in sustainable tourism and sustainability as a whole. If you are interested and want to become a member, or if you are not a ‘destination’ but would like to support the programme, please register on the QualityDestination website.